GoDaddy Targets Small Businesses With New Ads
GoDaddy has a new marketing strategy geared towards small businesses.
A new ad featuring Jean-Claude Van Damme kicks it off.
The “It’s go time” line Van Damme says at the end of the ad is a new company-wide “messaging transformation,” GoDaddy says.
“This is the radical shift we knew we had to make and it’s more than just marketing,” said GoDaddy CEO Blake Irving. “A brand is a promise to our customers and a commitment to understand their needs. Our mission is to ‘fight the good fight for the go getter’ … the small business owner … or anyone who labors for the love of it and wants the benefits of the latest technology without having to be an expert.”
GoDaddy is also unveiling a new website design and interface with a “streamlined” checkout process and a re-built Website Builder product.
“This is definitely different for us, but you’ll see we still have a sense of humor,” said GoDaddy Chief Marketing Officer Barb Rechterman. “We think Jean-Claude is hilarious. ‘The muscles from Brussels’ certainly helps make the commercial memorable, but the story also illustrates the struggles and time constraints many small business owners face every day. Our job is ‘to be there’ for these small business owners who want to attract more customers with beautiful websites that are easy to create and affordable to maintain.”
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